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Klättermusen

- About The Brand -

Klettalmusen (Sweden)

Klettalmusen is a solitary outdoor brand from Åre, the largest mountain resort in Northern Europe. Our products are characterized by carefully selected materials, ergonomic design, and unique details, and are widely praised for our sustainability initiatives. Our products, developed in the far north, have continued to be highly valued by many adventurers for over 40 years since our founding.

- Brand History -

Klettalmusen is a solitary outdoor brand from Åre, the largest mountain resort in Northern Europe. Our products are characterized by carefully selected materials, ergonomic design, and unique details, and are widely praised for our sustainability initiatives. Our products, developed in the far north, have continued to be highly valued by many adventurers for over 40 years since our founding.

Klettalmusen was born in Sweden in 1975, at a time when the unique mid-century mountaineering culture that swept the world and the growing ecological philosophy of the 1970s overlapped.

Klettalmusen founder Peter Asklub was a forestry student in Umeå, northern Sweden. Passionate about mountaineering, Peter was inspired by the worldwide movement of innovative mountaineers. Relying on poor-quality equipment, Peter's gaiter broke during a snowstorm. This was the moment when Klettalmusen's story began. With a keen inquisitive mind, Peter decided to improve his own equipment and create the best equipment for hard activities.

He wanted to give his business a playful name, like “Klas Klättermus” (Mountain Mouse), a children’s hero and the title of a famous Swedish children’s book. In 1975, he and some young friends founded Klättermusen, a workshop for making and improving tools. The photo is from 1975, when the gator was the workshop's first item. It has been improved to withstand the rocky terrain of the far north. In 1978, he introduced his first backpack, the Granit. It was an authentic backpack suitable for long-term expeditions.

In 1984, as demand gradually increased, he hired five tailors and incorporated Klettalmusen. We have started direct sales of improved gear. The photo shows the first series of outerwear, the nunatak anorak, and the first catalog released in 1986. Some of the innovative ideas here are still applied to other jackets. As a workshop, Klettalmusen listed materials and manufacturing know-how in its catalog, and became popular among Sweden's core outdoorsmen.

Despite minimal advertising, word of mouth spread within the small community, and the business grew rapidly. Photo left: In 1987, we supplied Klettalmusen tents to the Swedish expedition to Mount Everest. Photo right: In 1988, we launched a product specifically for ice climbing and entered the climbing market.

Photo left: 1988 catalog. Climbing essentials and consumables are introduced and sold along with our own products. Left photo: In 1992, introduced lightweight outdoor wear. We have established a reputation as a clothing brand. Photo right: Backpack released in 1992, Flinta (photo right). This compact daypack still has a successor model.

Photo left: In 1993, the company introduced the Lättviktaren, a lightweight shell anorak for climbers. Left photo: Firn jacket for ice climbing, 1993. It was the first product to feature the diagonal front pocket that would later become a Klättalmusen icon. In the mid-90s, the company began to offer a mature and comprehensive collection with a solid business strategy.

Photo left: In 1996, the timeless classic Megin pants were released. Today it is still favored by rangers and the indigenous Sami people. In the photo: Mjölner backpack released in 1997. A top-of-the-line backpack for the ultimate polar expedition. The wood rat motif logo has also been changed to a more advanced logo.

Photo left: In 1999, as the direct sales business grew, Klettalmusen began wholesale sales to retail stores in Sweden and Scandinavia. In the photo: In 2000, the first product with the iconic logo motif on the reflector part was introduced. Photo on the right: In 2000, as the scale of our own production expanded, we moved to Åre, a mountainous city in central Sweden where there are many outdoor brands.

25 years of outdoor experience and know-how have created our own standard, MFR (Mass Flow Resistance), which is Klettalmusen's philosophy. The MFR philosophy has ushered in an era of not only manufacturing but also a shift to environmentally friendly materials. Photo right: In 2001, he introduced the legendary Mithril jacket, made entirely from Kevlar. This is a standard product that will never die.

As our business grew, we became able to approach the world's leading materials companies directly and improve the materials themselves. In the photo: 2001 Ratatosk backpack. A masterpiece of backpacks created in the search for improved materials. Photo on the right: In 2001, essential survival functions were integrated into the product. The outerwear is equipped with a compass, avalanche reflector, whistle, etc.

Photo left: Launched in Japan in 2002. Word of the innovative brand spread around the world, and Japan became the first country for Klettalmusen's export sales. In the photo: In 2004, announced the seamless lamination technology. Improved water resistance and enhanced durability. Photo right: In 2004, released the Einride jacket. An innovative hardwearable cotton outer shell jacket made from eco-friendly Eta-proof cotton.

Photo left: In 2004, Duracoat coating material was introduced. By applying a coating to the reinforced parts, there is no need for separate fabric or sewing. In the photo: Best-selling Liv Down jacket released in 2004. The distinctive shoulder yoke was introduced to meet the needs of ice climbers. Photo right: Freke overalls released in 2004. Even today, they are said to be the world's best overalls and continue to be used in polar expeditions.

The MFR philosophy is applied to material development and product testing to find new products and improvements. In 2006, we introduced our proprietary stretch Cutan original waterproof fabric to all shellwear. Mobility and wind resistance have been significantly improved. Gere pants released in 2006 (photo right). These timeless outdoor pants are still loved and sold today.

While pursuing material development, it was around this time that the focus shifted again to environmental and sustainability issues. They sent a message to the outdoor industry. ``The most ecological choice is not to make products at all. The second best choice is to make them from recycled materials.'' Klettalmusen is one of the first brands to start using environmentally friendly recycled materials. Ta. In 2008, we started using recycled materials using fishing nets.

In 2009, we started an activity to upcycle used items. In 2009, we established our own internal environmental indicators and decided to use environmentally friendly materials in all of our products. In 2010, we introduced the world's first fluorocarbon-free (fluorine-free) shell jacket, the Allgrön Jacket.

Klettalmusen has won numerous outdoor awards for its solutions, materials and sustainability. Many of them are for sustainable initiatives. In 2014, we completely improved our merino wool thermal underwear. After a long search for a sustainable solution for high quality merino wool, we have successfully developed a merino wool that meets our criteria. Since 2015, we have been using bio-nylon, which is made from a bean matrix, instead of petroleum, as the nylon material used for the outer material of our down jackets.

The Fjorgen series, which pays homage to the Sami culture of Sweden's indigenous people, was released in the 2016 SS season. 2016 Brage jacket wins Scandinavian Outdoor Sustainability Award. In 2017, all products in the collection are completely PFOA-free (completely free of organic fluorine compounds). This is a first for an outdoor brand.

Since its founding, Klettalmusen has produced the best products by understanding the needs of users and minimizing the impact on nature.

Maximum Safety For you, Minimum Impact On Nature.

Klettalmusen will continue to innovate.

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@klattermusen_japan