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KLÄTTERMUSEN PRESENTATION

KLÄTTERMUSEN PRESENTATION

SS2022 BY SPUTNIK

exhibition

- date -
June 15th (Tuesday) - June 18th (Friday) 10:00-17:00
June 19th (Sat) 10:00-16:00

- place -
"Bluff No.18"
Yokohama Yamate Bluff Building 18
16 Yamatecho, Naka-ku, Yokohama City
3 minutes walk from Motomachi Exit of JR Ishikawacho Station
<MAP>
 
Office preview
 
- date -
June 21st (Monday) - July 2nd (Friday)
10:00-17:00
 
- place -
Sputnik Co., Ltd. Yokohama Office
Kitamura Building 402, 5-209 Motomachi, Naka-ku, Yokohama
4 minutes walk from Motomachi Exit of JR Ishikawacho Station
5 minutes walk from Motomachi-Chukagai Station on the Minato Mirai Line
 
message
 
From the 2021-2022 fall/winter season, we will be the distributor of Klättermusen, a Scandinavian Swedish outdoor brand. The time we have spent together with you all has connected us to new opportunities. I would like to express my sincere gratitude to you.
 
Among the many Swedish outdoor brands, Klättalmusen is one of the oldest brands founded in 1975. Its unique and original products have been loved by core fans around the world. Especially in Japan, sales began in 2002 as the first overseas expansion, and next year will mark 20 years of history.
 
Throughout its history, Klettalmusen in Japan has gone through many twists and turns. There was a time when it was a hit. There was a period when the business was sluggish due to changes in the Japanese distributor and changes in ownership in the home country. There are still some long-time enthusiasts, and we also receive harsh feedback from people who say that it has already passed an era.
 
However, in reality, the brand itself has remained unchanged since its founding in 1975. In order to withstand the harsh natural environment of Scandinavia, and with a thoroughly environmentally conscious attitude, they honestly and stubbornly manufacture their products in a style that has not changed since their founding in the small village of Åre in central Sweden. continues to make.
 
Among their products is a soft shell jacket that they have continued to sell under the same name for 20 years since its release. There are heavy-duty pants that have not undergone any design changes in over 10 years and are said to be timeless. Was his true nature properly conveyed to Japan? Are you sure it's reaching your customers? Could this be the market that actually consumed the brand?
 
I have been involved in the Scandinavian outdoor business for many years and have watched the evolution of this brand. Our team members all have their own special feelings toward this brand, including those who have ordered them as buyers, those who have sold them at retail stores, and those who simply admired Takamine Hana during their student days. I've had this feeling for over 10 years.
 
That's why it was an honor for me to receive this offer from this brand, but also a great responsibility, and since we were in the midst of the coronavirus pandemic, I was very worried within the team. However, in the end, the love of the entire team, who said, ``We just like this brand,'' won out. I wanted to work with the enthusiasm of the staff in my home country, who said, ``With your help, we want to rebuild it into its true form.''
 
Klettalmusen is probably the most expensive brand in the Japanese outdoor scene. Of course there are good reasons for that. They continue to make products without compromising on their beliefs, even if they are produced in small quantities. they say. "The most ecological choice is not to make a product, and the second best choice is not to break it."
 
Accurately convey the greatness of this brand, shine in a small but strong way in the correct and new way, and in a way that brings the greatest joy to the people involved and users, and above all, build sustainable growth for this wonderful product. We are currently drawing up a sales plan for the launch of this brand.
 
We sincerely hope that you will become a partner in this project. No number of stores required. We don't need a large number of sales. We don't want to overreach or misjudge the current situation because of our responsibility to the brands that have trusted us with their trust. I believe that a brand with passion begins with people who genuinely enjoy working on it, and with a scale that can be counted on.  
 
In this way, together with us, we create a brand, nurture it with care and love, think about its future growth, and above all, play with our products in the mountains and share their appeal with pride and confidence. I will tell the world. There is no greater joy than being able to work with such a partner.
 
Let me say it simply.
That Klettalmusen is coming back to Japan.
In its original, correct form, unchanged for 40 years.
 
Let's create a new trend in the market together.
I hope you'll be more excited than ever when this winter arrives.
 
Thank you for visiting.
 
2021.5 sputnik Representative Hotaka Endo
 
 
Request for measures to prevent infectious diseases
- Appointment system for each group.
- We will limit the number of visitors per group to five.
- Please reserve your desired date and time in advance using the contact information below.


Where to book an appointment
sputnik inc.
Sputnik Co., Ltd.
tel: 045-319-4240 / mail: sales@sputnik-japan.com
Person in charge: Endo / Suganuma / Ito